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From the start, Video Hits One was branded as an urban version of its sister/parent channel.
It played more jazz and R&B artists than MTV and had a higher rotation of urban-contemporary performers.
Its early on-camera personalities were New York radio veterans Don Imus (then of WNBC), Frankie Crocker (then program director and DJ for WBLS), Scott Shannon (of WHTZ), Jon Bauman ("Bowzer" from Sha Na Na), Bobby Rivers, and Rita Coolidge.
Later VJs included Tim Byrd of WPIX-FM (the current day FM rebroadcast of WFAN), a station whose eclectic ballad-and-R&B oriented format mirrored that of VH-1, and Alison Steele ("The Nightbird" of WNEW-FM).
The clever set ups — blind dates in bedrooms, blind dates in vans, blind dates with parents — kept generations of teens glued to the channel, much in the same way music videos had the decade prior.
series and the Celebreality block of programming, as part of the channel's current focus on programming primarily aimed towards women.He was most recently the Editor-in-Chief of Next Magazine.He has contributed to Vanity Fair, Playbill, Details, Out Magazine, Time Out New York, and has appeared on Biography Channel, East Village Radio and in Wallpaper magazine.As an added touch to make the network more like a televised radio station, the early years of the network featured jingles in their bumpers produced by JAM Creative Productions in Dallas, who had previously made jingles for radio stations worldwide.The format left room for occasional ad-libs by the VJ, a godsend for emcees such as Imus and O'Donnell.