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We Chat subscription account is the basic choice of the official account, it is more conducive to push frequent content and notification, subscription account followers will usually see this account update information in the subscription area.
These accounts do not support We Chat payment service.
The service account is for businesses or organizations to access more advanced features on We Chat.
It offers more Application Programming Interfaces (APIs) than subscription accounts, and companies and organizations can create their own applications based on We Chat APIs.
The feature was launched through a promotion during China Central Television's heavily watched New Year's Gala, where viewers were instructed to shake their phones during the broadcast for a chance to win sponsored cash prizes from red envelopes.
The red envelope feature significantly increased the adoption of We Chat Pay.
In 2016, 3.2 billion red envelopes were sent over the holiday period, and 409,000 alone were sent at midnight on Chinese New Year.
Users can acquire a balance by linking their We Chat account to their debit card, or by receiving money from other users.
Users who link their credit card can only make payments to vendors, and cannot use this to top up We Chat balance.
Vetted third parties, known as "official accounts", offer these services by developing lightweight "apps within the app".
Every We Chat user has their own We Chat Payment account.