How many people use online dating services
Having limited the number of right swipes on its free app, Tinder jumped from spot No. However, it remained in the top 100 i OS apps during March 2015.According to Tech Crunch, subscriber estimates for Tinder Plus vary, with Credit Suisse estimating 100,000 and Morgan Stanley 297,000 users.IAC is monetizing daters across all ages across all demographics.
With the launch of Tinder Plus, the company’s subscription model, which offers options such as the ability to undo swipes and Passport, that lets you search for matches beyond your current physical location, the apps rank on research site App Annie, climbed six spots in Google Play’s revenue rank. The dramatic jump upwards is directly linked to the Tinder Plus app launch.The app is available in over 30 languages now and majority owned by Inter Active Corp (IAC).By March 2014, the app had generated one billion matches, 800m swipes and 10m matches per day, as well as 300 marriage proposals.The app is being used largely in urban locations (76%).“The results of this tiny, 681 person study in the UK is a totally inaccurate depiction of Tinder’s user base – this firm is making guesses without having any access to real data on our millions of users worldwide (…) The single largest age group on Tinder, making up more than half of our entire user base, is 18-24.